CRUÈL - CRUEL INC

C R U È L
Made by William Ampofo​​

TM

CRUÈL FW20 DEMURE SHADOW E-COMMERCE
CRUÈL - CRUEL FW20 DEMURE SHADOW
CRUÈL - CRUEL FW20 DEMURE SHADOW
CRUÈL - CRUEL FW20 DEMURE SHADOW
CRUÈL - CRUEL FW20 DEMURE SHADOW
CRUÈL FW20 DEMURE SHADOW E-COMMERCE

 CRUÈL FW20

DEMURE SHADOW

DROP 1 & 2

NOW AVAILABLE

FREE SHIPPING WORLDWIDE

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CRUÈL SS21 RUNWAY SHOW PICTURES

AMSTERDAM FASHION WEEK 

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F/W ESSENTIALS CAPSULE NOW AVAILABLE

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CRUÈL SS21 RUNWAY SHOW VIDEO

AMSTERDAM FASHION WEEK 

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NEWS ABOUT THE FW20 COLLECTION 

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CRUÈL FW20 DEMURE SHADOW LOOKBOOK
CRUÈL FW20 DEMURE SHADOW LOOKBOOK

DEMURE

SHADOW

Welcome to the new world, a world with an absence of light. A world with diseases, racism, bad politics, broken souls, fear, darkness and war. Together we are going through these uncertain times. Situations never fully explain themselves, just like art never fully explains itself. Inspired by the absence of light, CRUÈL has created a vision of optimism, a vision in which fear, diseases, racism, bad politics, broken souls & darkness can’t win.

For FW20, CRUÈL uses the emotion of fear on the one hand, and the transparency of optimism on the other, to translate this into the FW20 Demure Shadow collection. A collection of silhouettes and styles, created through the deconstruction of black&white and the use of transparent layers. CRUÈL presents a collection that empowers humanity for happiness, optimism, creativity and diversity in the new world, CRUÈL presents the​ FW20 Demure Shadow Collection.

CRUÈL FW20 DEMURE SHADOW LOOKBOOK

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