CRUÈL believes in the importance of environmental preservation and stands for a healthy, sustainable future for the earth.
For this reason, CRUÈL engages with conscious investors, suppliers, consumers and employees.
We find it important that no animals are harmed during the development of our apparel and the fashion industry at large, therefore we as a brand do not use animal products.
We at CRUÈL only start production when we receive a new order so that we do not use any unnecessary resources or produce waste at the end of every series. This is is why our customers receive their order within 7 work days after placing a new order at www.cruelinc.com.
As a brand we are always looking for a better way of producing clothes with regard to the use of chemicals, water and energy. We are working with our factories to reduce these factors.
Expressing yourself and being who you want to be in life are amongst our most important values as a brand because this results in more creativity and diversity in this world. With that mindset, freedom is essential, which is only created through being kind to the earth and kind to each other.