News from founder William Ampofo about the upcoming FW20 collection

CRUÈL, a label responsible for pushing the term “idiosyncratic”. In the context of fashion, there has been a rapid response to the current events of pandemic. In view of a "positive mind & strategy", William Ampofo has decided that the FW20 collection will be available at a slightly lower rate for our community. Ampofo wants that his people feel powerful and beautiful in their garments during these difficult and uncertain times. CRUÈL will deliver FW20 Demure Shadow with an eye focus on the absence of light. The FW20 Demure Shadow collection will be more affordable for the people who got less.



You can sign up now for the FW20 Drop 1 pre order with the link below

FW20 Drop 1 Pre order sign up

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