Amsterdam Fashion Week invited CRUÈL for an interview to talk about our brand philosophy & idiosyncratic apparels.
''CRUÈL is the Dutch name to keep an eye on. Inspired by the freedom and creativity that adorns Amsterdam, William Ampofo founded in 2018 a brand new clothing brand grounded in deconstruction and timeless designs with an avant-garde touch. We spoke to the brand about its philosophy and the steps it has taken within the fashion industry.'' - Amsterdam Fashion Week