Welcome at Cruèl SS19 Serie two
Art Behind The Scene. We as a brand want to prove that in this time branding and names speak louder than the art behind the scenes.
Your clothes are a visual expression of art. We as human beings forget that clothes aren’t just clothes, but they are a visual art piece wrapped around our body. Does words & names speak louder than the art or does the visual art speaks more about the words & names.
We call it TRART: Left is art, right is art. Forget the brand and the name and search the art in it.
We as individual human beings first think and look what kind of brand the item would be, but we forget to search for the art behind it. What does branding say about the visual art?