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     Made by William Ampofo  

Express yourself, be Cruèl.


© 2018 - 2020 by CRUÈL. Made by William Ampofo . All Rights Reserved.

Cruèl FW19 Serie Three

Green grass & Black grass.


Two forms of individuals, the individual who is controlled, brainwashed and silenced by the opinion sensitive society. The individual who is not controlled, brainwashed and quiet, is using his artistic way of thinking & being is black grass. Cruèl is here to make a difference in visuals and thoughtful expressions. Why are we brainwashed by trends, thoughts, expressions & opinions? It’s time to be your true self and be a black grass. Cruèl has it’s own way of thinking through the fields, we want to be pure and green and black in our own artistic way. We are here to make a difference. 


Grass is self love

Grass is creativity

Grass is independency

Grass is starting to,


Express yourself, be Cruèl.