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CRUÈL SS21 RUNWAY SHOW HELD AT AMSTERDAM FASHION WEEK

Welcome to CRUÈL SS21 'A MEMOIR OF ADUMBRATION', a thought on the philosophy of the past, the future and our contemporary time. In SS21, CRUÈL echoes a confrontation between darkness & light, that helps the individual to awaken their mind and see a future of hope. Through retrospection, introspection and reflection, a space that envisions optimism is untangled.


Created through the deconstruction of patterns and layers, CRUÈL presents a collection of signature timeless pieces with an avant-garde touch, in warm brown hues, contrasted with black & white tones.


Acknowledge, manifest & obtain.


Express yourself, be #CRUÈL.


Photography:@teampeterstigter

Technic:@jur.show

Backstage:@deleuropeams

Supporter & drinks:@bud.nl