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CRUÈL SPRING / SUMMER 24 - ‘DESIRE’ The Road to Desire

CRUÈL SPRING / SUMMER 24 - ‘DESIRE’ The Road to Desire.


An Insight into the world of our SS24 collection, a story built of relation, delusions, discomfort, and dreams. CRUÈL is entering in a new era of expression. Join us in this daring adventure and dare to express yourself.


Our big announcement is around the corner. Something coming.


Express yourself, be CRUÈL.




Shot by: @mathysfraille assisted by valentingelos_

Creative direction: @cruelwilll @omarcmr_

Make-up artist: @cha.tbc_mua

Models: @alevnamahourvand, @candelavillalobos, @phenomicha_, @gregltnt, @__.ojr, @gshemeans, @tamarabienefelt, @sevvvie, @sharon_bright, @killian_pvl

Bts shot: @lasrr @omarcmr_

Special thanks to @from__walou @ines.smy


SOMETHING LOADING.


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