CRUÈL SS22 RUNWAY SHOW

'AN OBLITERATION IN AMOROUS SPHERES'

CRUÈL SS22 Runway Show ‘An Obliteration in Amorous Spheres’ held at Amsterdam Fashion Week.
 

Welcome to CRUÈL SS22 ‘An Obliteration in Amorous Spheres’.

A collection created in a state of detachment from reality, in a space where obliteration makes way for a fertile dawn.

SS22 brings CRUÈL’s wearable avant-garde styles in high-quality, sustainable fabrics, that showcase CRUÈLS cunning signature designs as a symbol of optimism for the future, laced with the nostalgic influences of the past.

Central to this season’s CRUÈL designs stand growth and healing, marked by a balance of distinct contrasting elements that are representative of vacillating emotions. The collection highlights an artistic flirtation between sharp silhouettes, exaggerated proportions and warm brown shades, melted together through CRUÈLS notorious play with deconstruction.

Armouring its wearers with strength and stability, this collection is an acknowledgement of growth through love. A moment to appreciate the experience of love through its emotional and aesthetic sensibility.

Express yourself, be CRUÈL.

CRUÈL SS22 ‘An Obliteration in Amorous Spheres’.

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CRUÈL SS22 Runway Show

'An Obliteration in Amorous Spheres'

Held at Amsterdam Fashion Week

Credits:

Photography by: Lina L’man, Film by: Robin van geemen, Amsterdam Fashion Week, Founder & Designer: William Ampofo,

 Music: Benjamin Ankomah (bnnyhunna), Team CRUÈL: William Ampofo, Dawda Suno, Faima Karimi, Jasper Stommel, Kaung Myat Thaw, Lia Alieva, Paramitha Nurlyla, Sarah Kerkhoven, Twinke Fikkers,  Special thanks:

Mara Papavoine, Rosie Ngadimin, Willem Sizoo, Donna Lewis, Gordon Cruden, Danie Bless, Lisanne van Egmond, Annemiek Zonneveld, Jody van Kuijk, Barbara Suim, Nathanya Seyed Mehdi, Eori Wakakuwa, Brandy Loen, Models: Toma Aardenburg, Melissa Damayanti, Jayvhen Murray, Noa Teddy Claver, Dorota Kolářová, Shaeriano Murray, Kayleigh al Ayoubi, Chelly Shen, Jiaqi Chok, Senne Lia Didderen, Alex Cheung, Cherry Kim, Tess Milou van Oosten, Tinotenda Mushore, Jasper Stommel, Valeria Eva, Mohamed el-Hirich Mix models, Noah, Soumaya, Winnie, Thari, Dilsion, Zack, Lyon, MUA’s: Carmen Matamoros Duffy, Lilou Woradee, Fleur Vroon, Minx IJzer, Zo! Gospel Choir: Zo! Gospel Choir, Ghislain Levant, Tiffany Vicario, Sherefa Yorks, Jèrica Sousa da Luz Páscoa, Sascha Van den Kerckhove, Alisa Tuasuun, Elique Curiel, Argy Ciddi

 

Express yourself, be CRUÈL.