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C R U È L
 
     Made by William Ampofo  
™  

Express yourself, be Cruèl.


 

© 2018 - 2020 by CRUÈL. Made by William Ampofo . All Rights Reserved.

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CRUÈL FW19 SERIE THREE RUNWAY SHOW​

7Th of September 2019

Amsterdam, The Netherlands

FW19 Serie Three Green Grass & Black Grass

CRUÈL FW19 CAMPAIGN DETAILS

SERIE THREE GREEN GRASS & BLACK GRASS

Two forms of individuals, the individual who is controlled, brainwashed and silenced by the opinion sensitive society. The individual who is not controlled, brainwashed and quiet, is using his artistic way of thinking & being is black grass. Cruèl is here to make a difference in visuals and thoughtful expressions. Why are we brainwashed by trends, thoughts, expressions & opinions? It’s time to be your true self and be a black grass. Cruèl has it’s own way of thinking through the fields, we want to be pure and green and black in our own artistic way.

We are here to make a difference. 

 

Grass is self love

Grass is creativity

Grass is independency

Grass is starting to,

 

Express yourself, be Cruèl. 

CRUÈL x FOUR AMSTERDAM

FW19 SERIE THREE 

We present: CRUÈL x FOUR Amsterdam.

We got a collaboration with the High End Clothing Store FOUR Amsterdam. CRUÈL has showcase it’s FW19 serie three collection, translated in a installation in the High End Clothing Store FOUR Amsterdam, called the Green Grass & Black grass Installation for the FW19 Serie Three collection.


Cruèl is here to make a difference 


Express yourself, be Cruèl.

CRUÈL x SOHO HOUSE AMSTERDAM

U27 SUPPER CLUB: THE FUTURE OF FASHION

SUN, 6 OCT.

A supper where everyone needs to put his/her phone in the middle of the table, don't touch it until after dessert and let the conversation flow at this supper club for U27 Members. William Ampofo, founder of fashion label Cruèl, speaks on his experience within his industry and shares his thoughts on the night's topic: the future of fashion.